Intralot Completes €2.7bn Acquisition of Bally’s International Interactive Business

Gambling giant Intralot has finalized its €2.7 billion (~£2.3 billion) acquisition of Bally’s International Interactive business from Bally’s Corporation, marking a significant milestone in the company’s expansion strategy.

The transaction coincides with the formal listing of Intralot’s new shares on the Athens Stock Exchange, a move that underscores the company’s broader diversification into the interactive gaming space. This development comes on the heels of a successful Combined Offering of new shares to both Greek and international investors as part of the acquisition process.

Growth Prospects for Intralot

Following the acquisition, Intralot is poised to become a major player in the global gaming sector, with annual revenue projections reaching approximately €1.1 billion (~£956 million). The company’s growth strategy has been fueled by its ability to identify opportunities in the rapidly expanding online gaming market.

Intralot has raised €880 million (~£765 million) through share and bond issuances during its tenure on the Athens Stock Exchange. Chairman Sokratis Kokkalis marked the occasion by ringing the opening bell at the exchange, honoring the company’s 26-year history in the Greek capital market. In the first half of 2025 alone, Intralot reported revenues of €168 million (~£146 million) and EBITDA of €60 million (~£52 million), with a workforce of 1,697 employees worldwide.

Confidence in the Market

The acquisition has also drawn praise from industry leaders and regulators. Natasa Stamou, Vice Chair of the Hellenic Capital Market Commission, highlighted the importance of the deal, stating: "Intralot not only reaffirms its confidence in the Greek market, but also demonstrates that Greek companies with strong business value can reach out to major international investors and succeed.

"It stands as an example of effective corporate governance, the creation of synergies, the utilisation of technology, and the enhancement of liquidity - all driven by clear objectives and measurable results. It is proof that the true, substantial upgrade of our market is already underway. The Hellenic Capital Market Commission, with a modern supervisory approach, continues to monitor and remain close to companies that are evolving."

A Promising Future

Intralot’s acquisition of Bally’s International Interactive is being hailed as a testament to the ongoing consolidation and digital transformation within the global gaming industry. By leveraging cross-market synergies and scaling its operations, Intralot has positioned itself as a leader in a competitive market.

Regulatory bodies and industry insiders view this transaction as further evidence of Greece’s dynamic financial and gaming sectors, showcasing their ability to drive significant international investments and foster innovation.

As Intralot moves forward, its focus on technological advancements and market diversification will likely play a central role in shaping the future of gaming. The completion of this deal not only strengthens the company’s global footprint but also reinforces the growing confidence in Greece’s capital markets as a hub for strategic growth and development.

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