Global investment group Bridgepoint has doubled down on its support for customer engagement software company Brevo, leading a new €500 million funding round that cements the Paris-based firm’s unicorn status. This reinvestment underscores Brevo’s rapid growth trajectory and its ambitions for global expansion.
The funding was facilitated through Bridgepoint Development Capital V, marking a continuation of the firm’s partnership with Brevo. Bridgepoint had originally invested in the company in 2020, during a transformative period for Brevo. Over the past five years, the company has seen a sharp rise in annual recurring revenue, which is expected to exceed €200 million in 2025, complemented by sustained double-digit EBITDA margins.
The company, previously focused on email services, has since expanded its product offerings to include CRM, marketing automation, and multi-channel engagement tools. Brevo’s workforce and management team now hold the largest shareholder position in the company, with General Atlantic and Oakley Capital joining Bridgepoint in this latest funding round.
Expanding Global Reach and Enhancing Products
Brevo’s strategic growth has been driven by a disciplined approach to mergers and acquisitions, completing nine bolt-on acquisitions in recent years. These moves have bolstered its product capabilities, enhanced cross-selling opportunities, and broadened its customer base. The platform now serves over 600,000 customers across more than 180 countries, solidifying its reputation as a leading provider of customer activation and engagement solutions.
The €500 million in new funding will fuel Brevo’s efforts to scale its operations further, particularly in North America. The company also plans to enhance its AI-driven product capabilities and pursue additional acquisitions to extend its platform. Brevo has set its sights on reaching €1 billion in annual revenue by 2030, aiming to capture larger market segments and expand its international footprint.
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Strong Praise for Brevo’s Progress
Thomas Moussallieh, Partner at Bridgepoint, praised Brevo’s achievements, stating, "Brevo is a standout European software champion. Over the past five years, the business has delivered exceptional organic growth, broadened its product suite, and built a highly scalable platform serving both SMB and mid-market customers globally. We are proud to have supported this journey since 2020 and are delighted to reinvest through BDC V. The company is entering an important next phase – with significant opportunities in AI, mid-market expansion and internationalisation – and we look forward to continuing our partnership with Armand and the management team."
Armand Thiberge, Founder & CEO of Brevo, echoed the company’s ambitions, saying, "Our ambition remains unchanged: to build a global European CRM leader capable of competing with US players through product excellence. This new phase will allow us to further accelerate our product roadmap, notably by leveraging AI, and to strengthen our operational excellence."
A Unified Vision for Growth
Brevo’s impressive growth is supported by a product-led model, strong unit economics, and a scalable delivery infrastructure. With its shareholders - including Bridgepoint, General Atlantic, and Oakley Capital - aligned on ambitious goals, the company looks poised to capitalize on new opportunities in the coming years.
The financial and strategic support provided during this funding round reflects a shared confidence in Brevo’s ability to achieve its vision of becoming a global leader in customer engagement. With a proven track record of growth and innovation, the company is well-positioned to meet its aggressive targets for the future.
mitment to Brevo with €500M Funding
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