Marketing For Post Acquisition or The Exit.
Whether your getting ready to close or you want to position for the exit, marketing is key.
Samson JagorasPrincipal & CEO/CIOFebruary 23, 2025
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Whether your getting ready to close or you want to position for the exit, marketing is key.
Duh.
Here's the thing. Marketing at enterprise level quality is often veiled behind major budgets and CMOs you never hear from.
This doesn't really help LMM Main Street Businesses like yours.
Well, we took the liberty of summarizing a fantastic podcast hosted by the CMO's of HubSpot and Zapier and what they call the "7 first principles of marketing in 2024."
No matter what side of acquisition you are sitting currently, you want to be at least aware, if not ready to practice these principles.
Here they are.
Don't Make Something If You Don't Know How to Distribute It
Lesson: Before creating any content or product, have a clear distribution strategy. Knowing how to reach your target audience is crucial to avoid wasting resources on projects that won't get seen.
Be 10x More Valuable Than the Competition
Lesson: Strive to offer significantly more value than your competitors. This could involve providing high-value content for free, offering superior products, or delivering exceptional customer experiences.
Relevance is Greater Than Perfection
Lesson: Prioritize being timely and relevant over being perfect. In the fast-paced world of marketing, it's more important to stay on trend and engage with current events than to wait for perfect execution.
Simplify, Repeat, Simplify, Repeat
Lesson: Simplify your messages and repeat them consistently. Clear, simple communication ensures that your audience understands your value proposition and reinforces your brand message.
Don't Be Average. Win the Internet
Lesson: Aim to stand out and be the topic of conversation in your industry. Think big, differentiate yourself, and create impactful content that grabs attention.
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Apathy is the Worst Outcome of Marketing
Lesson: Indifference from your audience is worse than dislike. Ensure your marketing efforts evoke strong feelings by being clear about who you serve and not trying to appeal to everyone.
Give Customers What They Want and What They Don't Yet Know They Want
Lesson: Provide both the expected and the unexpected. Meet current needs while also introducing innovative solutions that customers haven't yet realized they want.
In Case You Need It Repeated & Re-Summarized...
Strategize Distribution: Plan how to distribute your content and products effectively before creation. Identify channels and tailor your content for those platforms.
Maximize Value: Continuously seek ways to deliver extraordinary value. This can differentiate your brand and attract a loyal audience.
Stay Relevant: Be agile and responsive to current trends. Don't wait for perfection; iterate quickly and improve over time.
Communicate Clearly: Simplify your messages to their core essence and ensure consistent repetition across all touchpoints.
Differentiate Boldly: Avoid the middle ground. Create bold, unique content that stands out in the crowded digital landscape.
Engage Passionately: Ensure your marketing efforts resonate emotionally with your audience. Be clear about your target market and focus on engaging them deeply.
Innovate Continually: Balance meeting current customer needs with introducing innovative products and services. Be a leader in your industry by anticipating future desires.
Cheers to your successful marketing in 2024 and 2025.
In 2026, you may need some new principles.
That's ok, we'll have you covered then too.
-The Clearly Acquired Team
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About the author
Principal & CEO/CIO
Samson Jagoras has 15+ years across finance, real estate, and business acquisitions. He began his career as a Futures & Commodities broker and later served as Chief Strategy Officer of an INC 500 marketing and technology firm, helping scale revenue from $1M to over $100M. Today he buys, builds, and advises a portfolio of companies with a focus on M&A, capital allocation, and operational strategy.