
Ultimate Guide to Customer Perception in M&A
Customer perception is one of the most fragile—and most valuable—assets in any merger or acquisition. With over 40% of customers changing their brand perception and more than a third reconsidering loyalty post-deal, uncertainty around pricing, service quality, and continuity can quickly translate into churn. Successful M&A outcomes depend on proactively managing trust across every phase of the transaction, from pre-deal planning through post-close integration.



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