
Using Valuation to Negotiate a Better Deal When Buying or Selling a Business
Knowing what a business is truly worth turns negotiation from a tug-of-war into a math problem you can both solve. A clear valuation range lets buyers justify discounts for risk and investment needs, while giving sellers evidence to defend their price and trade dollars for terms through tools like earnouts, seller financing, and performance-based payments. When you anchor the conversation in data instead of emotion, it’s much easier to bridge gaps, structure creative deals, and walk away with a win-win.












